A New ‘Values-Based’ Tool for Leaders and Organisations


  • Do away with generic "dead text" mission statements
  • Communicate core values in the context of a compelling narrative
  • Configurable for the individual or organisation
  • Inspire all members of your organisation to interact with its narrative and values
  • Use as a reflective log for refining leadership
  • Add, interact & update with ease via the web
  • Highlight key phrases and words in the narrative and values statement to contribute your thoughts, reflections and viewpoint

  • Link and highlight contributions to core text and share with ease. “like” feature, similar to social media, encourages feedback

  • Contribute words, images, music and video

What is it?

Think of Living Document as an individual’s or organisation’s living mission statement. Instead of a static "dead text" stating individual or organisational values and raison d’être, Living Document offers a dynamic, flexible and organic way of defining purpose and values that remain relevant and compelling.

Accessed via easy-to-use internal or external application, Living Document allows you to create an evolving story of yourself or your organisation within a core text comprised of narrative and credo.

The narrative sets out the individual or organisation’s unique story; its history, direction, and purpose.

The credo expands on this narrative and sets out principles, commitments and values.

Around these twin areas are virtual spaces in which to comment, reflect on and interact with the core text, allowing one to build a rich and nuanced “virtual conversation” around the core purpose and values.

What lies behind it?

Living Document was conceived and developed by Dr Naftali Brawer, a UK- based Orthodox rabbi, consultant and thought leader.

Since assuming leadership of Spiritual Capital Foundation in 2011, Naftali has become a leadership mentor. As part of his consultancy, he has often encountered and wrestled with the problem of "dead texts" – bland and outdated organisational value statements. He was inspired to apply Talmudic methodology to address this problem, leading to the development of Living Document.

The Talmud is an ancient repository of Jewish law, ritual, wisdom and folklore. A core text sits at the centre of each page with successive layers of interpretation and commentary surrounding it on all sides. This unique layout ensures that old, otherwise lifeless texts remain very much alive – with the constant infusion of new voices adding their perspectives.

Who is it for?


A living mission statement for 21st century organisations

Living Document is of value to the organisation that strives to articulate its unique narrative and values. Crucially, it enables all members of the organisation the opportunity to discuss, comment on and engage with this narrative and set of values ensuring it remains alive and relevant.

  • » Celebrates diversity
  • » Motivates employees
  • » Develops creativity
  • » Improves communication
  • » Informs strategy
  • » Supports team building
  • » Enhances organisation’s USP and brand


Your living mission statement and guide for purpose

Living Document is important to the individual leader who wants to articulate a compelling personal story and set of values to guide their decision-making towards purpose-driven goals. Living Document provides a platform for setting out one’s story and values while ensuring they remain fresh and compelling through regular comment and reflection.

  • » Develops a clear sense of purpose and direction
  • » Serves as a moral compass and reflective log
  • » Enables personal growth
  • » Enhances effective leadership
  • » Aids decision making
  • » Defines one’s image and personal brand

“One cannot know where they are headed unless they have a deep sense of where they are coming from. What sets purpose-driven individuals and organisations apart is a compelling sense of narrative, encapsulated in a clear, unambiguous set of values. Living Document does just that.”

Naftali Brawer
CEO, Spiritual Capital Foundation
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